# Tony's Chocolonely — E-commerce Platform Rebuild

Year: 2024  
Type: Ask Phill  
Category: web  
Page: https://eliachiarucci.com/projects/tonys-chocolonely

Led the rebuild of Tony's Chocolonely from custom platform to Shopify. Unified DTC, B2B, and reseller across 6 markets. 2.5x faster site speed.

## Overview

As **lead developer** at Ask Phill, I managed the team and all technical aspects of rebuilding Tony's Chocolonely e-commerce platform from a custom build to **Shopify**. The project unified DTC, B2B, and reseller operations across six international markets into a single platform.

I designed and implemented the complete back-end system in Node.js, including adapting features like the 3D custom wrapper editor for the Shopify ecosystem. The work included creating design documents, Swagger and Postman files for API documentation, and implementing end-to-end testing with Playwright for critical checkout flows.

The back-end stack is hosted on Vercel. Featured in a [Shopify case study](https://www.shopify.com/case-studies/tonys-chocolonely) for the project's impact on business performance.

## Key Features

- Multi-market unification — DTC, B2B, and reseller on one platform
- B2B Pay by Invoice with automated fraud/credit checks
- Complete Node.js back-end for 3D wrapper editor integration
- Custom back-end handles tens of thousands B2B requests per day (credit limits, PDFs, invoices, etc.)

## Tech Stack

TypeScript, React, Node.js, Liquid, Tailwind, Next.js, Vercel, PostgreSQL, Playwright, Shopify

## Links

- Website: https://nl.tonyschocolonely.com/
- Case study: https://www.shopify.com/case-studies/tonys-chocolonely